Not enough at all, I make $5 profit off of them on average. I just like building them and seeing kids put them to use, rather than them rotting away in some yard, barn, scrapyard, ect.. The starting price is $170, that includes the cost of the wagon (I have a lot of wagons haha), sandblasted/powder coated to their color choice, 2 stickers of their color/text/font choice, a foam covered seat, wheels cleaned up and painted, all new bolts. I really need to raise the price to $200 to make it worth my time, but people already cry about the price. I just explain to them that a plain jane, red wagon from the store is over $100 and looks just like everyone elses.