Minolta was always pushing technology to improve performance of their cameras, they made fantastic equipment, unfortunately the Canikon crowd always controlled the big market, and because of their lobbyists influence on news and media, Minolta never got the exposure it needed, sometimes they would even get slandered; horrible since their technology and performance was always years ahead of their competition. Because of this they were forced to leave the consumer market and focus on industry, thus selling their technology to Sony. At first I was worried Sony wouldn't continue their philosophy, but they've done a remarkable job striving for new technology; while the others use them as guinea pigs, only to copy their designs later once they see them succeed. But even before Sony bought Minolta, they were creating small inspirational digital cameras. Because of this constant risk taking and innovation, I believe they've earned a great deal of respect, and in turn devotion to the brand.