It would look so much better if it was on the black part. I wish the holes weren't in the bumper, but they are. The screws are about 6 inches long. They go through the tag, then the bracket, and into the bumper. I don't understand why they made the bracket like that.looks like it would fit entirely in the black area as well. I guess you'd have to drill the bumper more though. although it's already drilled so...